AW Aromatics: Inside the High-Performing PPC Campaign That Nailed Q4 Goals
About the Client
AW Aromatics is a UK-based wholesale supplier known for its wide range of white-label and bulk aromatherapy products. They cater to businesses looking to create or expand their own branded product lines. Their offerings include essential oils, fragrance oils, bath bombs, soaps, skincare bases, and many more. Everything is designed for easy customization, making it ideal for small retailers, spas, or start-ups in the wellness and beauty space.
PPC services are needed here to help AW Aromatics reach the right audience, which are entrepreneurs and businesses actively searching for private label and wholesale products. With targeted ads, they can increase website traffic, boost visibility for key products, and promote special offers such as bulk discounts or refillable packaging. PPC helps position the brand in front of high-intent buyers, making it a valuable strategy for driving growth.
Campaign Objective
Timing: Launching early in Q4 to align with Christmas stock preparation.
Product focus: Promoting seasonal scent oils and customizable gift items.
Audience targeting: Small businesses, online retailers, and gift shops seeking private label inventory.
The campaign took place in October 2024, focusing on reaching small business owners and resellers preparing their inventory ahead of the Christmas season. The objective was to drive high-intent B2B traffic to AW Aromatics’ product range, with a focus on seasonal products such as scent oils, bath bombs, and giftable white-label items. The timing was strategic, aiming to capture early planners before the December rush.
The client expected the campaign to generate a strong flow of new business leads, particularly from small retailers and startups looking for low-barrier entry into the Christmas market. Their goal was to boost product visibility around Christmas while strengthening their position as a flexible and dependable B2B supplier.
They also wanted to highlight their unique advantages, including no minimum order requirements, eco-conscious packaging, and ready-to-brand white-label options. Beyond traffic and visibility, the expectation was that the campaign would convert interest into tangible pre-Christmas bulk orders and help build longer-term relationships with resellers.
The Strategy
1. Strategic Timing & Seasonal Focus
2. Ad Copy, Visuals & Remarketing
3. Incentives & Keyword Management
Result
AW Aromatics’ Christmas PPC campaign, launched in October 2024, delivered exceptional results and far exceeded expectations. With a well-timed strategy focused on seasonal ad copy, remarketing, and a limited-time winter sale, the campaign achieved an impressive 5,569.73% return on ad spend (ROAS). Revenue from ads increased by 236.95% compared to the previous period, largely driven by early engagement from small business owners preparing for the festive season.
The campaign effectively addressed the needs of business buyers, such as bulk inventory, quick ordering, and white-label gift products. Seasonal messaging created a sense of urgency, while the winter sale incentive encouraged larger orders. The high ROAS and revenue growth reflected improved lead quality, attracting buyers with strong purchase intent. This campaign proved that a focused PPC approach, when aligned with seasonal demand, can drive significant growth and strengthen brand visibility in the competitive wholesale market.
Conversion Rate
Purchase Value Increased
Return on Ad Spend (ROAS) Boosted
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