How We Grew a UK Candle Brand with Local SEO

About the Client

Mind Ya Beeswax is a small but passionate brand that sells handmade beeswax products through its online store. From dinner candles, tea light candles, magic spell candles, and wax bars. Everything is crafted using pure beeswax to support a more natural lifestyle. The brand focuses on offering clean-burning, eco-conscious items that bring warmth and simplicity into everyday life.

While the brand has built a strong foundation through word of mouth and loyal customers, it now aims to grow its online presence. By using search engine optimisation (SEO), Mind Ya Beeswax hopes to attract more visitors to its website, increase sales, and share the benefits of natural beeswax with even more people.

Campaign Objective

Since the brand is based in the UK, attracting local visitors is essential for increasing brand visibility, building customer trust,
and improving conversion rates. By focusing on a UK audience, the campaign aims to connect with visitors
who are more likely to engage with the products, complete purchases, and become repeat customers.

The Strategy

To grow the brand’s presence in the UK, this campaign focuses on attracting local visitors who are more likely to convert. By targeting UK-specific search behavior and preferences, we aim to boost visibility, build trust, and drive qualified traffic.

1. Implement hreflang for UK Targeting

We’re implementing hreflang tags on the client’s website to indicate that its content is intended for English-speaking users in the UK (en-GB). This helps search engines like Google deliver the site to the correct regional audience, increasing visibility among UK-based users and improving search relevance.

2. UK Localization Optimization

We’re optimising product and blog pages using keywords that UK audiences are likely to search for, like “beeswax candles UK” and “eco-friendly candles UK.” We also make sure the site consistently uses British spelling, UK-specific terms, and displays prices in Pound Sterling to create a more familiar and trustworthy experience for local visitors.

3. Google Business Profile Optimization

We’re setting up and optimising a Google Business Profile to improve the brand’s visibility in local UK search results. This includes adding accurate business information, product images, and relevant keywords to help UK customers find us more easily when searching for beeswax products or eco-friendly candles in their area.

Result

Following the implementation of UK-targeted strategies, such as localised keyword optimisation, Google Business Profile setup, and hreflang tagging, the client’s website saw a significant increase in performance from the UK market.

Between January and April 2025, total visitors grew by 141.46%, new visitors by 142.04%, engaged sessions by 84.89%, and event count nearly doubled with a 98.42% increase compared to the previous period. These results indicate strong growth in both visibility and user engagement within the UK audience.

0 %

UK Visitor Increased

Want to See More Success Stories?

Discover how our strategies deliver real results across different brands and industries.