ChatGPT Ads Management

ChatGPT Ads Management Services

Put your business in front of people while they ask ChatGPT what to buy. We set up, track and manage your ChatGPT Ads, so every click links back to real sales and leads.

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Paid ads specialists for retailers in 30+ European countries.

Platforms we manage

Google AdsMeta AdsMicrosoft AdsChatGPT Ads
AW Advantage marketing specialist
1.2Bweekly ChatGPT users
10,000sof marketers already advertising
UK, US +31European markets live
Labelledads shown below the answer, never inside it

Source: OpenAI, August and October 2026.

Person asking an AI assistant for a gift idea on a phone, with a sponsored product below the answer

How it works

Your customers now ask ChatGPT what to buy

On Google they type a few words. In ChatGPT they share the full brief, and your ad appears right under the answer.

Google search2 keywords
ChatGPT conversation
BudgetTasteDeadline
Relaxing birthday gift for my sister, under £40. She loves candles but hates strong smells. Needs to arrive by Friday.

Someone asks

“Best gift under £40?”

ChatGPT answers

Ads never change the answer

Your ad appears

Below the answer, labelled sponsored

They click

Straight to your site

Sale tracked

Measured in your reports

Chat ads and product carouselsPay per click or per conversionConversations stay private from advertisers

Is it right for you?

Can your business advertise on ChatGPT?

OpenAI accepts selected categories for now. Check yours in one click.

Allowed categories can still get rejected for hype claims or the wrong landing page. We check both before your ads go live.

AcceptedCase by caseNot accepted

Waiting Choose a category

See if ChatGPT Ads accepts it, and what to watch out for.

Our ChatGPT Ads service

We handle the hard parts

ChatGPT Ads look simple, but most early campaigns struggle for the same six reasons. Here’s how we take care of each one, and what your monthly report looks like.

Get started
ChatGPT Ads · Online gift shop
Sample B2C data
Spend£850On budget
Sales58▲ 24% vs last month
Cost / sale£14.66▼ 12% vs last month
ROAS3.3x£2,780 revenue

Daily clicks · 30 days

Top conversation topics

Gift ideas under £4014 sales
Relaxing gifts for her11 sales
Candle gift sets9 sales
Last-minute birthday gifts7 sales

Cost per sale by channel

ChatGPT Ads£14.66
Google Ads£18.20
Meta Ads£21.50

No keywords to control

Intent mappingWe turn the real questions your customers ask into campaigns.

Sales go untracked

Conversion trackingPixel, Conversions API and GA4, set up through Tag Manager.

Ads get rejected

Policy reviewEvery ad and landing page checked against OpenAI policy first.

One line has to win

Ad creative & product feedsShort, specific ads, plus your products as single ads or carousels.

Test budget wasted

Bidding & budgetPay per click first, then switch to conversion bidding once there’s data.

No clear answer on results

Monthly reportingSales and cost per sale next to your Google, Meta and Microsoft Ads.

Want to be mentioned inside ChatGPT’s answers too? Pair your ads with AI optimisation.

Explore AI optimisation

Meet the team

Real specialists behind every campaign

Your ChatGPT Ads are run by the same in-house team that manages Google, Meta and Microsoft Ads for European retail brands every day.

20+ brands managed
30+ European countries
4 ad platforms
Talk to our team
Team members reviewing a campaign on a tablet
Team members working at the AW Advantage office
Peter

Peter

Digital Marketing Manager

Aruna

Aruna

PPC Specialist

Zaim

Zaim

PPC Specialist

Artha

Artha

Backend Developer

Certified partners

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Meta Business Partner badge
Semrush Certified Agency Partner badge

Platforms we manage

Google AdsMeta AdsMicrosoft AdsChatGPT Ads

Results

What early advertisers are seeing

15.3%
WeightWatchers

Lower cost per acquisition than its blended paid search benchmark.

Measured by DV Rockerbox
67%
Dose

Of incremental purchases came from net-new customers.

Measured by WorkMagic
93%
Portland Leather

Of visitors from ChatGPT Ads were new to the brand.

Measured by Triple Whale

Source: OpenAI, 5 October 2026.

FAQ

Frequently asked questions

Are ChatGPT Ads available in the UK?

Yes. They run in the UK, the US and 31 European markets, with self-serve access across Europe since August 2026.

Who sees ChatGPT Ads?

Logged-in adults on the Free and Go plans. Paid plans such as Plus and Pro are ad-free.

Do ads change ChatGPT’s answers, or show me private chats?

No to both. Ads don’t influence the answer, and advertisers only see aggregated clicks, conversions and costs.

Is there a minimum budget?

OpenAI has no minimum spend for self-serve accounts. We’ll size a test budget for your category and markets.

How do you track sales and leads?

With the OpenAI Pixel and Conversions API through Google Tag Manager, plus GA4 tagging so ChatGPT Ads appear as their own channel.

How soon can my ads go live?

Within a week of filling in the form. We judge cost per sale after about 6 to 8 weeks of data.

Katarina from the AW Advantage team

Get started

Start advertising on ChatGPT

  1. Fill in the form

    Takes less than a minute.

  2. Live within a week

    Eligibility check, tracking and your first campaigns.

  3. Test, then scale

    Weekly optimisation, then more budget behind what works.

No long-term contract.

Tell us about your business