Driving Growth for Mindyabeeswax Through AI-Friendly Content Strategy

About The Client

This client created high-quality beeswax candles as a natural and affordable alternative to paraffin wax.

What began as a personal solution to finding good-quality candles at a reasonable price has grown into a small business built on meticulous craftsmanship.

This brand offers pure beeswax candles that burn clean, last long, and remain affordable for everyone without excessive markups.

Campaign Objective

The primary objective of this campaign was to position a specific beeswax candle page as a clear, trustworthy source of information that directly answers user intent. The focus was on optimising the page to meet Google’s AI-driven ranking criteria, with the goal of earning visibility within Google AI Overview by delivering well-structured, accurate, and authoritative content aligned with search intent.

The Strategy

To earn visibility within Google’s AI Overview, we followed a focused, intent-led strategy designed to align content with how Google’s AI selects and summarises information. Here’s how we approached it:

1. Search Intent & Query Mapping

We identified question-based and informational search queries related to candles, ensuring each page targeted a single, clearly defined intent that users were actively searching for.

2. AI-Friendly Content Structuring

Content was rewritten and structured using clear headings, concise paragraphs, and direct answers placed early on the page, making it easy for Google’s AI to extract and summarise key information.

3. Topical Relevance & Context Building

Supporting sections were added to expand on the main topic, reinforcing subject relevance and helping Google understand the page as a reliable reference rather than promotional content.

4. Trust & Clarity Optimisation

Language was kept simple, factual, and neutral, avoiding sales-driven messaging. This helped position the pages as informative resources suitable for inclusion in AI-generated search responses.

Result

After the strategy was applied, the website showed clear and steady improvement in search visibility. Over the last three months, impressions increased from 82.9K to 110K, while clicks grew from 336 to 662. The average search position also improved from 25 to 8.7, showing that the pages were appearing much higher in Google search results and being seen more often by users.

Several informational pages from mindyabeeswax.com also appeared in Google AI Overview for relevant candle-related searches. This increased the site’s visibility at the top of search results and helped position the brand as a trusted information source. As a result, this AI Overview exposure likely contributed to the overall improvement in impressions, rankings, and user engagement shown in Google Search Console.

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