The Strategy Behind Ancient Wisdom’s 400% ROI

About the Client

Ancient Wisdom Wholesale is one of the UK’s leading B2B giftware wholesalers. They supply a wide range of gift products to retailers and gift shops, with items sourced from various regions including Indonesia, China, India, Nepal, and the UK.

With such a large and diverse product range, reaching the right audience at the right time can be challenging. They needed support to: 1) Attract more customer registrations, 2) Increase B2B sales & 3) Keep their existing customers engaged

Since many of their products align with seasonal trends, strategic marketing allows us to promote the right products at the right moment.

Using Meta advertising, we helped Ancient Wisdom reach its target audience more effectively and build remarketing strategies that support long-term customer relationships and ongoing growth. Here’s our story…

Campaign Objective

The main objectives of the campaign were to drive sales and generate leads through new customer registrations.

The client’s expectation was to reach the right B2B audience, increase website registrations, and ultimately boost product sales.

The Strategy

1. Purchase / Sales Campaign

Budgeting

We used CBO (Campaign Budget Optimisation) to let Meta allocate the budget automatically based on which ads were performing best. This helped ensure the budget went to the creatives who delivered conversions.

Audience

Our main focus was on remarketing, targeting people who had already interacted with Ancient Wisdom in some way, whether through the website, past purchases, or Meta activity. To keep things relevant, we grouped products into two categories: 1) One ad set focused on Aromatherapy, Bath Heaven, and Candles & 2) The other covered the rest of the product range. This way, the messaging could be more tailored and aligned with what the audience is likely to be interested in.

Ad Content

We relied heavily on videos and strong visuals, as these tend to get the most attention. We made sure to optimise every part of the ad, from the CTA and offers to the primary text, so they encourage clicks and conversions.

2. Registration / Lead Campaign

Budgeting

We followed the same budgeting approach (CBO), this time focused on getting new sign-ups and registrations.

Audience

For this campaign, we used lookalike audiences (under 5% similarity) to reach new people who share similar traits with current customers, helping us find fresh, but relevant, leads.

Ad Content

The structure was similar to the sales ads, but we swapped the CTA to “Learn More”, which tested better for encouraging clicks in a lead generation context, compared to “Subscribe.”

Result

With a total of 998 link clicks and 86,539 impressions, the campaign achieved a CTR of 1.15% — well above the B2B industry average of 0.78%. This indicates strong ad relevance and effective creative performance in attracting clicks.

From the clicks generated, the campaign successfully drove a strong number of registrations at a low cost per acquisition. The total spend remained efficient, delivering a high return on investment and demonstrating a solid balance between cost-effectiveness and revenue impact.

The two active ad sets—‘Purchase CBO’ and ‘Registration CBO’, both contributed to the result, with the registration-focused campaign driving the majority of conversions.

This performance demonstrates not only effective audience targeting and creative execution, but also a solid return on investment that justifies scaling similar campaigns in future cycles.

Want to See More Success Stories?

Discover how our strategies deliver real results across different brands and industries.

The Strategy Behind Ancient Wisdom’s 400% ROI

About the Client

Campaign Objective

The Strategy

Budgeting

Audience

Ad Content

Budgeting

Audience

Ad Content

Result

Want to See More Success Stories?

Services

Company

Newsletter