AW Artisan France:
Winning Winter with Smart Ads
About the Client
AW Artisan France is a giftware supplier that specializes in a wide variety of giftware targeted to the French market. The company’s products are proven to be high quality and crafted with care by artisans from all around the world.
They sell a wide range of items such as aromatherapy products, candles, esoteric gifts, bathroom products, decorations, and many more.
AW Artisan has shown great care towards their customers, offering excellent deals and maintaining strong seasonal support. This commitment was further demonstrated through a focused advertising campaign, which is detailed in the following PPC case study.
Campaign Objective
The giftware market in France is saturated with fierce competitors.
They plan to leverage the winter break, when competitors are closed, to increase their sales.
The Strategy
To achieve strong performance while maintaining cost-efficiency, we implemented the following PPC marketing strategy, built on five key steps:
1. Full Utilisation of the Google Ecosystem
2. Refined Targeting Based on Customer Behaviour
3. Strong Visuals Highlighting Unique Products
4. High-Intent Keyword Strategy for Search Campaigns
Result
With our targeting strategy and full use of the Google Ads ecosystem, AW Artisan France was able to connect with the right audience. By aligning ad messaging, key visual assets, and audience intent with this high-performing category, we saw a 947.30% increase in purchase value. Even better, we achieved this while spending less. Through optimisation and improved ad placements, advertising costs dropped by 49.72%. The brand achieved a 1,101.97% increase in ROAS.
Purchase Value Increased
Advertising Costs Reduced
Return on Ad Spend (ROAS) Boosted
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