How M-Bistro, a Local Restaurant in Slovakia, Increased Calls and Visits Using Google Ads
About the Client
M-Bistro is a local restaurant based in Slovakia, known for its welcoming atmosphere and seasonal menu. Focused on fresh ingredients and cosy dining, it caters to both locals and travellers seeking quality food and friendly service. The restaurant regularly updates its menu to reflect local produce and customer preferences. With strong community ties and a growing online presence, M-Bistro continues to attract new visitors.
As online discovery becomes increasingly important for restaurants, M-Bistro wanted to stay visible when nearby customers searched for dining options. That’s where Google Ads came in. By targeting local keywords and setting up location-based campaigns, the restaurant was able to reach people actively looking for a place to eat.
Campaign Objective
The campaign aimed to boost local visibility and encourage high-intent actions such as:
1) Calling the restaurant
2) Visiting the website to view the menu
3) Requesting directions via Google Maps
The goal was to turn local search interest into measurable, real-world engagement.
The Strategy
To achieve the campaign objectives, we used a combination of Performance Max (PMax) and Smart Campaigns on Google Ads.
This setup allowed M-Bistro’s ads to appear across multiple Google channels; including Search, Maps, and Display, targeting users actively looking for nearby dining options. Smart Campaigns helped automate ad delivery based on location and user intent, while PMax expanded reach and visibility.
By connecting the campaigns to M-Bistro’s Google Business Profile, we could track key actions such as calls, website visits, and direction requests, all while maintaining a low cost per click and maximizing local engagement.
Result
Despite the lean budget, the campaign delivered strong and measurable results:
- An outstanding 16.91% CTR
- 161 total interactions on the Business Profile, a +22.9% increase
- 23 customer calls, a +43.7% jump compared to March 2024
- 57 direction requests, up +5.6%
- 81 website visits, a significant +32.8% increase
These outcomes highlight the power of localized Google Ads campaigns in driving meaningful engagement, from online searches to real-life visits and bookings.
More Calls
Increase in Website Visits
Increase in Online Store Interactions
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