How Social Media Marketing Helped AW Artisan Portugal Gain 681 New Followers

About the Client

AW Artisan is the official distributor of Ancient Wisdom products in Portugal, offering a wide range of high-quality giftware for wholesale.

The selection includes handcrafted soaps, aromatic candles, home decor items, stylish bags, incense, and many other beautiful products designed to enhance any retail collection.

With a focus on quality and craftsmanship, Ancient Wisdom ensures that businesses across Portugal have access to premium products perfect for retail and gifting.

Campaign Objective

The main focus in this case is to increase awareness by gaining new followers for AW Artisan Portugal on Meta platforms, such as Facebook.
This increase in followers is expected to directly contribute to boosting sales.

The Strategy

Several strategies have been implemented to increase followers for AW Artisan Portugal:

1. Creating Relevant, Trend-Based Content

AW Artisan Portugal crafts content based on local trends and seasonal events. For instance, during Valentine’s Day, they promoted flower-themed soap products to align with the market while offering something unique.

2. Captions That Speak to the Audience

Captions were carefully written to address the audience's needs and offer AW Artisan products as meaningful solutions. Each post included a clear and compelling call-to-action (CTA) to drive engagement and conversions.

3. Strategic Use of Hashtags

Hashtags were selected based on relevance and popularity to reach a wider audience. This simple step helped increase content visibility and discoverability on social platforms.

4. Active Audience Engagement

The team engaged directly with followers through comments and direct messages. This built stronger relationships and improved trust between the brand and its audience.

5. Boosting Posts for Greater Reach

Paid promotions using the Boost Post feature allowed AW Artisan Portugal to target specific audiences. This expanded their reach and increased the impact of their most relevant content.

6. Performance Tracking and Optimisation

Ongoing analysis of content and ad performance was key. By tracking metrics and learning from results, the team continuously refined their strategy for better outcomes.

Result

In January 2025, AW Artisan Portugal successfully increased their followers by 298.2%, with an additional 681 new followers. This achievement was accompanied by 124K views (up 129.1%), 33.3K reach (up 185.1%), and 714 content interactions (up 54.9%).

Additionally, there were 473 link clicks (up 101.3%) and 1.6K visits (up 59.7%), indicating a growing interest from the audience in the products offered. This increase directly impacted brand awareness, which in turn helped drive higher monthly sales for AW Artisan Portugal.

Link Clicks

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New Followers

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